Job Description Summary

Join our dynamic team as a Product Manager for our Medication Delivery Solutions (MDS) portfolio, responsible for driving sustainable growth and implementing innovative marketing strategies across Vietnam. This role offers a unique opportunity to shape country business strategies while collaborating closely with internal and regional partners. This is a full-time position, and you will be traveling approximately 30-50% of the time to meet with Key Opinion Leaders. This position bases in Ho Chi Minh office.

Job Description

1. Key Responsibilities

• Implement marketing activities to drive product adoption and market share growth for the MDS product portfolio in Vietnam, including:
• Market research: to identify customer needs, market trends, competitive landscape and track post events/activities metrics.
• Product development and launch activities, ensuring timely delivery and successful market introduction.
• Pricing execution per product per country.
• Marketing communications – advertising, promotions, digital marketing.
• Event organizing: ensure thorough planning, execution and fulfill relevant process required by compliance, monitor and report the execution and effectiveness of marketing plans/budgets via tracking and analyzing post event metrics
• Collaborate with cross-functional teams to define product requirements and specifications.
• Provide training and support to sales teams and customers on product features, benefits, and usage.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and industry associations.
• Stay up-to-date with industry advancements, regulations, and standard processes to ensure compliance and competitive advantage.
• Implements, and maintains "best practices" in brand marketing and product development marketing, this includes use of BD Way of Marketing and leveraging the BD Way of Selling.
• Assist in monitoring business performance and important metrics and process: demand, forecast accuracy and colaborate with commercial excellent, supply chain, sales team to ensure business goals deliverables.

2. Educational Qualifications & Previous Experience  

• Bachelor’s degree in Science (health care related) or Business.
• Minimum of 5 years of experience in healthcare with a minimum of 3 years in Product management/Marketing management role.
• Prior clinical experience in nursing is desired.
• Understanding of healthcare systems, influencing dynamics and data related to consumables in different care settings in hospital.

3. Professional Skills & Key Competencies  

• Experience in medical device - consumable management is required.
• Experience in managing cross function activities/ projects, developing and implementing marketing activities.
• Ability to plan ahead / envision and ensure timely execution.
• Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result.
• Strong event management, customer focus, relationship management skills at senior levels, market intelligence with advanced research and analytical problem solving skills.
• Excellent skills in written, verbal communication in English and presentation in both Vietnamese and English.

BD is a medical technology company that serves healthcare institutions, life science researchers, clinical laboratories, industry and the general public. BD manufactures and sells a broad range of medical supplies, devices, laboratory equipment and diagnostic products. BD is headquartered in the United States and has offices in more than 50 countries worldwide. Learn about BD at www.bd.com

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All associates may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Primary Work Location

VNM Ho Chi Minh City - Me Linh Point Tower

Additional Locations

Work Shift