Job Description Summary

As the communications leader for the Urology & Critical Care (UCC) business unit of BD, the Associate Director, UCC Communications is responsible for developing and implementing internal and external communication strategies that drive business growth and protect the company’s reputation. This is a critical role that is responsible for increasing employee engagement, driving communication for key change initiatives, align BD UCC employees with BD’s overall purpose, strategy and culture, as well as support external public relations efforts and social media strategy. This position will work closely with UCC leadership and the HR, Corporate Communications, and Social Investing (HRSCI) teams. This role solid line reports to Corporate Communications with a dotted line to the VP of HR at UCC and has one direct report that supports graphic design for all of the platforms within UCC.

Associates must work on site Monday through Thursday in our Covington, GA office. Associates may work at home on Friday.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Primary Responsibilities

Public Relations

• Lead community relations and engagement activities in partnership with local leadership and community investment partners and amplify storytelling around our BD Hometowns initiatives.
• Align efforts with UCC Marketing teams and Corporate Communications on customer-focused PR opportunities in both trade and consumer media that support product sales and marketing strategies.
• Work with corporate communications to manage external agency(s.)
• Act as UCC lead for issues management and crisis communication, working closely with the BD Corporate Communications team.
• Develop, manage and implement UCC organic social media in support of BD and UCC strategy and in line with the overarching BD Social Media approach to champion brand awareness, associate and customer engagement and advocacy.
• Encourage use of social media tools to help drive employee advocacy, in coordination with Corporate social media Team.

Executive Team Communication and Change Management

• Act as a consultant and strategic thought partner to the business president and leadership team to develop, manage, execute and champion business-wide internal communication and change management strategies and tactics that drive associate engagement through improved awareness and understanding of business priorities and key initiatives.
• Enable and coach UCC President and the UCC Management Board as needed to ensure content aligns to high standards of excellence and effectiveness of delivery, including speaking engagements, external and internal presentations, etc.
• Work with the UCC Management Board and UCC HR to support development and delivery of communication efforts that further activate and reinforce cultural aspirations; use analytics to understand and drive organizational regarding change transformation.
• Develop and maintain ongoing and innovative management of effective communication vehicles (e.g. Intranet, Town Halls, and other channels as appropriate.)
• Develop and implement external thought leadership strategy for UCC President and select UCC leaders.

Internal Communication, Associate Engagement and Advocacy

• Research, write, edit and publish content for communication vehicles including intranet, town halls, video scripts, emails, presentations and others.
• Manage sensitive organizational and transformation initiatives in collaboration with the business president and leadership team.
• Support business and cultural integration efforts for mergers, acquisitions and divestitures, with Corporate Communication team.
• Support communication and engagement in Inclusion & Diversity initiatives and events in alignment and partnership with UCC HR.
• Establish mechanisms for monitoring and measuring the value, impact and outcome of communication and change management initiatives, and proactively adjust approach as needed based on metrics. 

About You:

• Bachelor’s Degree required – preferably in Communication, Journalism, Marketing, Public Relations, Business or related field.
• Minimum 10 years professional communications experience required, with experience working on transformation initiatives – communicating change and bringing people along a change journey.
• Experience in external communications/public relations.
• Experience in social media, web and other digital communication technologies and tools.
• Experience in health care industry is highly preferred.
• Strategic and proactive problem solver with ability to “see the big picture” and connect the dots across a matrixed organization.
• Excellent written, oral and interpersonal communication skills with strong editing capabilities; expertise in AP Style writing highly preferred.
• Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe, PR Newswire, Media Monitoring Services, LinkedIn.
• Willing to travel up to 30%.

Please submit three writing samples with your resume when applying.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

USA NJ - Franklin Lakes

Work Shift