Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you will be supported to learn, grow, and become your best self. Become a maker of possible with us.

As the US Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction for our Urological Drainage portfolio. This role places significant emphasis on expanding market share through key marketing initiatives to achieve our business objectives. The visibility of this position demands strong leadership, adaptability, and a growth mindset.

The role encompasses diverse responsibilities including but not limited to launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. These efforts require a strong commercial acumen that centers on driving growth and achieving financial targets. Reporting directly to the Senior Marketing Manager, the Marketing Manager will be a leader for the platform, working closely with cross functional teams to develop and execute commercial strategies.

Responsibilities:

• Own the general management for the Urological Drainage portfolio, which includes the Foley catheters, Foley Care, and StatLockTM franchises, focused on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.

• Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.

• Gather and maintain quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).

• Responsible for consistently meeting or exceeding financial goals and performance metrics.

• Cultivate connections with influential key opinion leaders and customers to promote market engagement through educational events.

• Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.

• Create and implement focused omnichannel campaigns for the Urological Drainage portfolio, aligning with key sales initiatives in target accounts.

• Develop and support voice of customer activities to drive innovation and product optimization.

• Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.

• Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.

• Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes.  

• Adhere to all company policies, procedures, and business ethics codes and ensures they are communicated and implemented within the team.

Qualifications:

Experience and Education

• Bachelor’s degree in marketing or business required, MBA preferred.

• 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

• Experience managing and leading teams and working cross-functionally is preferred.

Knowledge, Skills, and Abilities

• Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

• Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a “turnaround” in business performance is strongly desired.

• Sound decision making capabilities and the ability to make decisions in uncertain or risky situations, even in the absence of consensus, when necessary.

• Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.

• Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

• Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

• Excellent presentation and communication skills for a wide variety of audiences.

• Courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

• Flexibility to travel 30% of the time.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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