Job Description Summary

Marketing Manager, Health Systems Dispensing Systems, Cloud, JG 4
The Marketing Manager is responsible for developing, managing, and delivering the go-to-market programs to enable the commercial success for Pyxis™ ES portfolio cloud capabilities for Health Systems within the US MMS Dispensing Team.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Summary of Position

The Marketing Manager is responsible for developing, managing, and delivering the go-to-market programs to enable the commercial success for Pyxis™ ES portfolio cloud capabilities for Health Systems within the US MMS Dispensing Team. This person will lead the US Region marketing efforts in support of organizational objectives. They will also be responsible for understanding the customer services, workflow and unmet needs required to achieve effective pharmacy workflows and analytic use cases for BD Pyxis™ ES medication dispensing products.   The person in this newly created position will have/develop deep working knowledge of the outstanding needs of handling medications and supplies, how BD Pyxis™ ES technology is implemented, upgraded and used and how services and support chips in to the “connected medication management” system. This role will focus on launching new capabilities for cloud enabled analytics and workflows and will require knowledge in cloud platforms, data integration/exchange, interoperability, predictive decision and AI applications within a shared services architecture.  

The position reports to the Senior Director, US Region, Health Systems Dispensing and will require close cross functional collaboration with the BD MMS Global Platforms, other MMS Regional Marketing Teams, as well as Sales, Clinical Sales Consultants, Customer Success, Service & Support, Medical Affairs, Regulatory Affairs, Legal Counsel, Commercial Operations, and Finance.  

Responsibilities

• Responsible for meeting growth targets for the Pyxis ES™ automation portfolio in the US Health System market segment.

• Helps develop markets and achieve above market growth rates.

• Partner with Global Platform Marketing on market development initiatives while driving the adoption of new improvements and other innovations through full marketing launch support plans.  Provide VOC and feedback into product development roadmaps. 

• Analyzes and understands the needs of target audience segments to see opportunities for growing brand awareness and improving customer engagement.

• Develops and implements innovative marketing strategies to increase customer loyalty and retention.

• Find opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field (i.e. sales collateral, systems, tools – whiteboards, PowerPoint, digital campaigns, messaging frameworks and other tools required by the Sales Council).

• Works closely with agencies and vendors to handle marketing campaigns, market research and 3rd party relationships.

• Develop customer success material to highlight MMS successes and standard processes, including testimonials, case studies, videos, and webinars and other evidence generation tactics. Support demonstrations and discussions at tradeshow and safety center activities.

• Effectively use digital marketing programs and Business Development Representatives (BDR’s) to deliver Sales Qualified Opportunities, considering a full omnichannel approach.   

• Partner with clinical marketing and customer partnerships to improve key customer engagements. 

• Leverage product knowledge to assist in the sales RFP / discovery / contracting process for Pyxis Pro Cloud.

• Partner with Sales Leaders to drive sales process difficulty, training and funnel management to drive profitable growth.  Remove barriers and help overcome objections. 

• Responsible for monthly demand forecasts and quarterly financial forecasts.  Collaborate with Sales and Marketing Operations to ensure timely and accurate communication of sales forecasts and key drivers of performance.

• Stays abreast of regulatory changes affecting marketing practices and ensures compliance with relevant laws and regulations.

• Collaborates with internal departments to coordinate marketing activities with overall corporate strategy.

• Respond to sales team’s request for support.

• Participate in annual Marketing Planning/ASR planning activities.

• Track sales results and forecast.

​Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration or equivalent field preferred.

• Minimum 5 years of experience as a Marketing Manager or similar role preferably within technology, cloud, or analytics industry. 

• Ability to analyze and interpret data and data tools to derive and communicate insights to commercial leadership (eg: SFDC, PowerBI, Excel)

• Confirmed ability to lead and motivate others towards common goal.

• Excellent communication skills both written and verbal.

• Ability to work effectively under pressure and meet deadlines.

• Able to work independently and collaboratively as part of a team

• Strong analytical and problem-solving skills.

• Exceptional organizational and time management skills.

• Passion for delivering results

• Strong Customer Focus including experience with sales force and customers, and a bias towards responsiveness.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

107 500,00 $ - 177 300,00 $ USD Annual