Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior U.S. Marketing Manager – Oncology and Cytology, is responsible for driving U.S. market growth and awareness of the Oncology and Cytology portfolios, with direct responsibility for BD Onclarity™ (including BD Onclarity™ Self-Collection) and BD SurePath™. This role reports to the Associate Director of Marketing – Molecular, Women’s Health and Cancer and focuses on overall U.S. tactics, brand execution, brand management, and communications strategy, emphasizing deep customer insights, impactful value propositions, campaigns, and a vision to inspire others that leads to growth.

The Senior U.S. Marketing Manager will lead the commercialization and organizational readiness for new product/claim launches in the U.S. associated with the respective Oncology and Cytology portfolios, ensuring flawless execution and strategic impact. They will collaborate closely with sales, service, marketing, customer care, business units, and finance teams to develop and implement robust service programs that enhance the customer experience.

This position offers a unique opportunity to work with cutting-edge diagnostic technology and make a significant impact on healthcare outcomes. BD is seeking a strategic and execution-driven marketing professional with strong leadership and collaboration skills to join their innovative team. If you are a strategic thinker with a passion for healthcare, this role could be a perfect fit for you.

Responsibilities:

• Leads and owns US execution and implementation plans of global brand strategy, identifying and prioritizing key targets for growth and communicating product value and embedding strong customer centric focus into portfolio 

• Earn trust and maintain engaging and inspiring relationships with multiple functions within the U.S. Regional Team, including but not limited to sales, service, contracts, and global marketing, to deliver best-in-class marketing tailored to the market and the customer they serve.

• Create a strong partnership with the product management counterpart to ensure a seamless transition of customer research and product management into downstream action.

• Report against KPIs and ROI of these tactical activities back to the Associate Director of Marketing and other key stakeholders, making proactive recommendations for improvements.

• Develop regular U.S. brand and platform updates, including targeting, messaging, research, customer personas, and value propositions.

• Lead marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.

• Develop and maintain a clear understanding of current MDx markets, customers, and patients the product serves.

• Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team.

Knowledge, Skills, and Abilities:

• Creative, energetic, and dedicated to the science and art of marketing.

• Visionary in approach, seeking to learn from other functions, with a desire to over-deliver to stakeholder expectations with best-in-class marketing.

• Willingness and ability to work independently and autonomously.

• Demonstrated skills in the development and execution of successful new product launch plans that have provided rapid U.S. market penetration and uptake in fast-moving, competitive markets.

• Strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute, and deliver results.

• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

• Excellent presentation and communication skills—written and oral—for a wide variety of audiences.

• Excellent interpersonal skills, with the ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.

• Leadership presence with the ability to utilize organizational channels, experience, and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.

• Strong organizational skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

• Flexibility to travel to U.S. customer sites at least 20% of the time.

Qualifications:

• BA/BS degree required, preferably within an area of focus; a four-year scientific, marketing, or business degree preferred. MBA optional.

• 7+ years of experience in US strategic marketing, US marketing and product management with a focus on commercialization excellence, product and portfolio management and brand strategy.  

• Excellent presentation skills.

• Strong business acumen.

• Background in HPV, women’s health, or Molecular Biology categories is a plus.

• Ability to analyze data and derive actionable insights.

• Experience leading complex teams in a matrix organization without direct authority

Primary Work Location and Additional Considerations:

• USA MD - Sparks - 7 Loveton Circle
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor Visas' at this time.
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to provide Relocation assistance at this time.
• We encourage Candidates near our BD Location of: USA MD - Sparks - 7 Loveton Circle to apply for this Hybrid role.

• This is a Hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Primary Work Location

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