Job Description Summary

BD, a leading global medical technology company, is seeking an Omnichannel Marketing Manager for its Urology and Critical Care (UCC) division in the EMEA region. This role is responsible for driving the effectiveness of omnichannel campaigns from inception to execution and feedback, with a strong emphasis on digital platforms. The successful candidate will collaborate closely with sales and marketing teams to ensure campaigns align with business objectives and integrate digital and traditional marketing efforts.

This position can be based at various EMEA BD office locations.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Urology and Critical Care at BD

Urology and Critical Care (UCC) is an established and trusted partner in urinary healthcare, developing complete solutions which optimise the urine drainage process in the Acute Care Hospital setting.

Main responsibilities will include:

• Design, propose, and implement a successful organisation and operating model for omnichannel marketing.
• Establish omnichannel strategy and capabilities, ensuring alignment with the digital roadmap.
• Drive UCC EMEA omnichannel effectiveness in collaboration with regional, global, and local stakeholders.
• Expand omnichannel capabilities, including personalization and unified communication framework, to enhance customer experience.
• Implement a standardised omnichannel approach across countries, including digital and physical engagements, campaigns, webinars, and training.
• Leverage existing and new digital platforms and commercialise them to power the omnichannel approach.
• Facilitate the end-to-end omnichannel process, including lead management.
• Manage and collaborate on the execution of digital omnichannel campaigns across EMEA markets.
• Develop and implement a comprehensive content strategy targeting healthcare professionals and patients in the MedTech field.
• Plan, execute, and optimise performance marketing campaigns across digital channels.
• Analyse customer data, providing actionable insights and recommendations based on data analysis.
• Track, measure, and report on campaign performance, translating complex data into actionable strategies.
• Collaborate with cross-functional teams, including product marketing, sales, and R&D, to ensure cohesive and effective marketing efforts.
• Manage UCC Digital Programs and lead the transformation to a more digitally savvy Urology & Critical Care business unit.

About you

• Experience with Direct to Consumer Omnichannel
• Bachelor's degree in marketing, business, media management, communications or a related field.
• Proven experience in either digital marketing, content marketing, and performance marketing, preferably within the MedTech or healthcare industry.
• Proficiency in digital marketing and CRM tools (e.g., Google Analytics, Google Ads, Facebook Ads, Salesforce)
• Experience with marketing automation platforms and AI tools

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

.

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

BEL Erembodegem - Dorp 86, DEU Heidelberg - Tullastrasse

Work Shift