Job Description Summary

The Associate Director, Marketing Communications & Business Development is responsible for developing and leading the creation and execution of the external product and solution communication, increased brand awareness and competitiveness and driving an increase to our business funnel with a business development team within the Medication Management Solutions (MMS) U.S. Region. This person will be responsible for creating and deploying impactful content to the market focused on the overall BD and MMS value offer and then ensuring brand & messaging alignment of our solutions and relevant topics that demonstrate BD’s knowledge, leadership, and expertise to increase our share of voice in the market.
This person will report to the Senior Director of MMS Commercial Excellence and will translate marketing tactics into integrated programs and campaigns, engaging and nurturing customers throughout their buying journey and ensuring a consistent experience across channels. This person will partner closely with our Commercial Operations digital execution team to deploy campaigns that drive lead generation, and our Customer Engagement & Experience leaders to increase awareness, and thought leadership of MMS products and solutions during live customer events.
Candidates must be available to work onsite 4 days per week in our BD offices: Preferred Raleigh/Durham, NC with the secondary option of San Diego, CA.

Job Description

We are the makers of possible!  

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Summary of Position:

• The Associate Director, Marketing Communications & Business Development is responsible for developing and leading the creation and execution of the external product and solution communication and omni-channel strategy, manage opportunity funnel creation for key markets and develop plans to increase brand awareness and competitiveness.  

• Creating impactful content to the market focused on products, solutions and relevant topics that demonstrate BD’s knowledge, leadership, expertise, capabilities and solutions with the goal of increasing our share of voice in the market.  

• Translates marketing tactics into integrated programs and campaigns, engaging and cultivating customers throughout their buying journey and ensuring a consistent experience across channels.

• Main focus areas include: advising, leading and execution of marketing communications and campaigns across public relations, tradeshows, campaigns, digital channels (website, social, search…) and the Marketing Technology stack to successfully deploy the communication plan and strategic campaigns.

• Creates content on strategic products and topics for publication and sharing by associates.  

• Responsible for the promotional publication strategy for strategic product and solution topics.

• They drive consistent, repeatable, efficient, and impactful demand creation activities across all the regions to achieve specific business goals in collaboration with the MMS U.S Region portfolio marketing and regional/account based marketing.  

• Designing and completing global multi-year strategy and programs, and optimizing demand creation approaches across the organization.

• Lead a team made up of marketing communications managers, content strategists and a business development (DemandGen) manager leading a team of in-house, customer-facing representatives.

• Willing and able to work hybrid - 4 days per week to either the Raleigh/Durham, NC or San Diego, CA offices

Measuring Success & Continuous Improvement:

• Track program success and communicate it efficiently.  Drive continuous improvements to assemble end to end traceability of the funnel.

• Identify and use digital metrics to optimize campaign results and spend.

• Drive continuous performance improvement through the identification, documentation, implementation of demand creation standard processes.

Planning & Strategy Development:

• Create the product and solution communication strategy and plan recommending strategic content topics, campaigns and recommending optimal mix of channels 

• Establish goals and objectives of communication and omni-channel marketing within BDM-PS with in-depth understanding of business drivers, customer buying process and needs and buying journey

• Design the best program strategy to deliver the right messaging to the right audience at all stages of the customer buying process

• Drive the organizational alignment on desired outcomes of global campaigns and demand creation programs   

• Liaise with marketing leadership and the commercial & marketing excellence to identify priority business/campaign needs, communication topics and scope demand program requirements, budget, resource needs, and delivery timeframes accordingly

• Identify inefficiencies and gaps in communication strategy and plan with the goal to increase share of voice in the market 

• Lead the weekly Promotional Review Committee meeting which includes Medical, Legal, Regulatory and Marketing leaders, handling the agenda, influencing positive outcomes and process improvements, documenting decisions and reporting critical metrics.

Content and Campaign Execution:

• Individually create and/or collaborate with external vendors and BDX partner…as vital for program/project development and execution

• Is responsible for the planning, development, and execution of inbound and outbound digital marketing efforts

Education:

• Bachelor's degree in business or communications required; Master's degree preferred

Experience:

• Must have 10 years of marketing experience preferably in medical device/pharma industry, ideally including various marketing roles, global and regional. 

• 5 years of direct people manager experience

• Consistent track record of high performance and results.

• Demonstrated critical thinking to plan impactful communications in the field, bringing recommendations on how to demonstrate communication channels

• Excellent written and verbal communication skills and interpersonal skills.

• Experience in digital marketing and tradeshow strategy and planning.

• Able to travel up to 20% of the time (e.g. Domestic tradeshows, customer events and team meetings)

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

Work Shift

NA (United States of America)